Joey Ricard

Purpose of a Website

Purpose of a website

When developing a website, you need to make sure you have a purpose. A lot of people or companies want a website, but get distracted on the purpose of the website to start.

Some people will call this purpose a “Call to Action”. You may have an ultimate purpose of the website like “to make money” but there may need to be a call to action to create the drive for that purpose. When developing your website, first think about what you want the website to do for you or your company.

Are you going to provide a service?
• Carpet cleaning
• Computer repair
• Litigation

Is there a specific product you are trying to sell?
• Marble or Stone
• Cars
• Electronics

Is this an informative website?
• A blog website
• How to Website

Are you going to inform people about yourself?
• Resume website
• Autobiography website

Is it going to be a forum website (social website)?
• Members chat

After you get your thoughts together you would want to get a brainstorm chart setup. Create a data flow of the website. Try to draw from beginning to end how the user would navigate the website.

You would want it to start with your call to action on the front page. This will decrease the bounce rate (the amount of time a user stays before leaving the website). If you have your call to action on the front page, they may click that leading them to an information page. From the information page, you may want to get contact information or inquires for the user. Now you have warm contacts and you can turn them from a prospect into a client.

When you have this mapped out. You now have your purpose, along with your call to action to maybe even a map of the operational flow of the user.
You want to define your purpose, call to action, and flow diagram before going into development. When you have this developed you have the website concept in pretty good focus.

Our company specializes in developing focused websites. We help draw out the purpose, create a call to action that will fulfill that purpose, and then develop a plan in which it will operate.

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